UX Product Design Leader
I’ve led experience strategy and design from Senior UX Design roles to Managing Director; building and scaling from five to 60-person Fortune 500 Service Design teams. I focus on delivering user, business and design strategy to help B2B and B2C brands solve complex problems via user strategy and flexible design approaches. I've delivered results for companies like Apple, Microsoft, HP, Cisco, Merck, Kia, and Qualcomm—across platforms including Adobe, Salesforce, and ServiceNow.
My sweet spot? Accelerating strategy and design. Helping business, design and technical teams quickly create a shared product vision through collaborative design-thinking sessions, unlocking user insights and rapid MVP prototyping.
Recent work
Airline Flight Maintenance Services (iOS/web)
Global Employee Experience (ServiceNow)
E-Commerce Travel Optimization Concepts and Value Case (iOS/web)
Design Systems for Pharma, Tech, CPG and Airline clients
Pharma Information Architecture and Journey Design
I also enjoy sharing what I’ve learned—speaking at events like “Accent Your Fest Mexico” for new design graduates, Accenture’s UX Lunch & Learn, SoCalUXCamp, UX Speakeasy, and San Diego Interactive Day.
When not designing, I spend time with family, enjoy surfing, and attending concerts.